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Welcome!
1.0 Crafting Your Book: Overview
1.1 Mindset: Begin your author journey on the right note!
1.2 WII-FM: What's In It For Me?
1.3 Identifying Your Book's Ideal Reader (a.k.a.: Your Book Avatar)
1.4 Three Big Questions to Answer Before You Put Pen to Paper
1.5 Crafting Your Title & Subtitle
1.6 Being a Best-Earner vs. a Bestseller
1.7 Getting Involved in the Publishing Ph.D. Community
1.8 Resources
1.9 HOMEWORK
C1 Crafting Your Book: Wrap up
2.0 Writing Your Book: Overview
2.1 The Who, How, and Why Behind Your Book
2.2 Writing Your Book—Step 1: Validate your book idea
2.3 Writing Your Book—Step 2: Your book’s 10-second soundbite
2.4 Writing Your Book—Step 3: Choosing how to write your book
2.5 Writing Your Book—Step 4: The tone of your book
2.6 Writing Your Book—Step 5: Your book’s basic outline (what goes in the book & where it goes)
2.7 Writing Your Book—Step 6: Rounding out your content
2.8 Writing Your Book—Step 7: Structuring your content outline
2.9 Writing Your Book—Step 8: The secret to writing a page turner!
2.10 Identifying Your Book’s Timeline
2.11 Resources
2.12 HOMEWORK
C2 Writing Your Book: Wrap up
3.0 Publishing Like a Pro: Overview
3.1 The 4 Cornerstones of a Professionally Published Book
3.2 Choosing Your Retail Partners & Format Options
3.3 Pricing Your Book
3.4 Reaching Your Audience: Define your book’s categories & keywords
3.5 Resources
3.6 HOMEWORK
C3 Publishing Like a Pro: Wrap up
4.0 Pre-Launch: Overview
4.1 Building Your Author Community
4.2 Design, Develop, and Engage Your Advanced Reader Team (ART)
4.3 Why You Want to Be on Podcasts & How to Do It
4.4 Resources
4.5 HOMEWORK
C4 Pre-Launch: Wrap up
5.0 Launching Your Book: Overview
5.1 Pre-Launch Week & Soft Launch Phase
5.2 Marketing Your Book Like a Pro: Phase 1
5.3 Marketing Your Book Like a Pro: Phase 2
5.4 Be Social Media Smart!
5.5 Building Your Author Bench: The Importance of Relationships
5.6 Resources
5.7 HOMEWORK
C5 Launching Your Book: Wrap up
6.0 Masterful Book Marketing: Overview
6.1 Marketing WITH Your Book
6.2 Marketing With Your Website
6.3 Marketing With Your Email List: Create a newsletter
6.4 Resources
6.5 HOMEWORK
C6 Masterful Book Marketing: Wrap up
7.0 Building Your Book Business: Overview
7.1 Building Your Book Business Team
7.2 How to Generate More Income With Your Book
7.3 Track Your Success
7.4 Resources
7.5 HOMEWORK
C7 Building Your Book Business: Wrap up
8.0 Being a Published Author & Beyond: Overview
8.1 Stay on Top of the Amazon Game: The best strategies to optimize your listing
8.2 Think Long Term: Other things to think about
8.3 Next Steps: Take your book business to the next level!
8.4 Resources
8.5 HOMEWORK
C8 Being a Published Author & Beyond: Wrap up
May 23
June 23
July Q&A