Empire Builders MasterClass

Despite all the obvious benefits of having a course, you don’t want to spend a lot of time and money creating a product that no one wants (or buys). Obviously, this is less concerning if you are creating a free course. In that case, you have no aspirations of that course directly contributing to your income or your business.

When you build a course to serve others and contribute to your income, you expect a return on your investment. In a pre-sale, the costs of developing a few lessons, a landing page, and marketing materials is the investment. This is much less risky than a full course! 

Creating a full course requires a significant investment. Avoid that risk with a pre-sale. You’d rather invest less and test the market before going all in.

I prefer to call this a predevelopment launch. You can use a structured approach to gauge interest in our course before we invest time in developing course materials, loading the course in the LMS, and going full-bore on a marketing campaign.

In a predevelopment launch, you promote the course publicly and use feedback and learner interest to decide whether to invest in developing a full course.

This decision becomes more important if you plan to invest significant time and money in filming, script writing, or production services. Courses with those professional elements can run from $20,000 to $100,000, so it’s critical to understand whether the customer’s need and desire for the course matches your need and desire to create a course.

Regardless of your topic, a predevelopment launch may be just what you need to decide whether to fully invest in building a complete course.